Photos: Women flash boobs on social media in mistaken belief it is for charity..lol

The #HoldACokeWithYourBoobsChallenge encourages women - and sometimes men - to post photos online with a soft drink held in their cleavage, with many images showing mainly topless women barely covering their nipples - all in the name of supposedly raising money for breast cancer.However, it has now been revealed the Las Vegas-based adult entertainment scout who started the #HoldACokeWithYourBoobsChallenge did not intend to raise money for charity but to make fun of similar challenges such as the Ice Bucket Challenge.